Providing initial project support is one of the hallmark services Bilitz Design, Inc. provides its clients, as was the case with Gemini™, manufactured by a leading medical company. "This was not a unique situation", stated Mark Bilitz. Developing workable concepts for a completely new product with no precedence or examples to follow presented many exciting challenges. This is where truly innovative design is born", said Mark, who considers his industrial design role as one of a "path-finder" in unchartered territory.
Since this device was the first of its kind, an operating mechanism had to be developed to work with a shape that was attractive, user friendly, and easy to assemble. The process to come up with a workable concept was a parallel effort involving both design and engineering. Often products get made from the inside out, a sort of form-follows-function approach and then you end up with something unexpected.